When I first dipped my toes into coaching, I felt weird about asking people for money.
I remember my first client. He was a business coach who was also a friend. He was already doing well and wanted to scale his business past 6-figures in monthly revenue.
And while I didn’t have any experience growing a coaching business, I possessed a deep understanding of how to overcome mental blocks and limiting beliefs, which is exactly where he was stuck.
So I offered to coach him for free in exchange for a case study if it works. I felt weird about asking a friend for money.
And you know what?
He agreed but then Venmo’d me $1,000 right away!
He said it was only fair to pay me for the energy exchange.
So that was a big lesson there which helped me find my own blindspot.
I started to look into my own hang-ups around asking someone for money. And I had to release lingering feelings of unworthiness, self-doubt, and imposter syndrome.
Then I ran some ads to get as many paid clients as I could just to get more coaching practice. I started with charging $100/hour – which felt very low but I was comfortable with that.
After about a dozen or so of these clients, I felt really good in my ability to deliver results. Then I started slowly bumping up my rates… to $200/hour, then $250/hour, then $500 per hour all the way up to $850/hour.
Eventually, I stopped 1-on-1 coaching because it was exhausting, and I decided to focus on behind the scenes marketing with hand-selected partners. Now this newsletter is my way of scratching that itch to help people, while build an audience for future business opportunities.
So the takeaway here is…
- Even if you’re great at doing something for others, you might miss it in yourself. Having another perspective to find your blindspots can be a game-changer.
- If you have a fear of asking clients for money, I recommend you start with a price that doesn’t make you break into a cold sweat. It will feel like a low-ball at first, but make it a goal to keep raising it higher and higher until it feels just right.
Catch you tomorrow,