Short and sweet tip on how to use ChatGPT to build your customer avatar.

Back in the day, I would have rather put out a campfire with my face than spend my time doing market research. 

But the deeper I’ve gotten into marketing, the more important I’ve realized it is if you want to have a consistent stream of clients and customers knocking at your door. 

That’s because you could have the greatest product or service on earth. But if you’re out of touch with your customer’s needs and wants, they’re not going to buy from you. So before you sell or market your thing, you must get clear on who your ideal customer is and what makes them tick. 

The best way to do this? Interviewing folks in your niche.

But let’s be real. Not everyone has the time or resources for that. So another way to do this is… 

Use Amazon book reviews and good ol’ ChatGPT!

Here’s the lowdown… 

First, go on Amazon and find the top books similar to your offer that your ideal customers and clients would read.

Then copy the most detailed reviews and sort them by…

– 5 star reviews
– 1 or 2 star reviews

Try to do this with at least 10 of each.

Next, ask ChatGPT to summarize everything for you. 

This is the exact prompt I use…


You are a market research expert. Below are 5-star and 1-star reviews of books on Amazon related to what I’m selling, which is [SERVICE/PRODUCT]. Process everything and do the following: 

1. Create an avatar of the reader. Consider their demographics, psychographics, fears, pain points, frustrations, and desires.

2. Summarize what features or types of content are most important to people 

5 Star Reviews:


1 Star Reviews:



And voila! Now you have a clear picture of who your customer or client is, what’s important to them, and what to highlight in your marketing message. 

Give it a whirl and let me know how it goes.

I guarantee you’ll learn new things about your customer that you didn’t know before, that will make selling to them easier. 

Tony Wang 

P.S. Remember, ChatGPT has a character limit, so if you have a lot of text in your prompt, you can split it up into smaller parts using this tool: